In recent years, teaching quality has been recognized as the most significant in-school factor in student success. Principals also play a key role in teacher and student success. Understanding the importance of educator effectiveness, state and local education agencies have focused on implementing systems to monitor and support it. As new educator evaluation systems are rolled out, a strong communications plan is necessary to provide consistency, clarity, and transparency for all stakeholders.
This webinar recording offers lessons learned and practical strategies for effectively communicating about educator evaluation systems at the state and local levels. Viewers will learn how to craft clear, consistent messages and develop targeted communication strategies for multiple stakeholder groups. It features Michael Luke Kohlmoos, former educator evaluation director at the Tennessee Department of Education, and Hella Bel Hadj Amor, REL Northwest’s practice expert on the subject.
- Information about the Tennessee Educator Acceleration Model, a comprehensive, student outcomes-based, statewide educator evaluation system
- Northwest Matters blog post, "Talking to Teachers About Value-Added Measures," by Hella Bel Hadj Amor
- SEA Strategic Communications: A Stakeholder Approach To Prioritize Communications Efforts (PDF), by Romanita Matta-Barrera and Kristin E. Nafziger, Building State Capacity and Productivity Center
- Supporting Effective Teaching: Communications Resources for Implementing New Systems for Teacher Development and Evaluation, Council of the Great City Schools